Tribe Triangle

The Power of the “Tribe Triangle” in Building Strong Communities


Discover the power of the tribe triangle and how to use it to build strong, meaningful communities. Learn the three sides of the tribe triangle and how to leverage them for impact.

As human beings, we all crave connection and a sense of belonging. In today’s digital age, we have the opportunity to find like-minded individuals and build communities around shared interests and beliefs. However, not all communities thrive and stand out. That’s where the “tribe triangle” comes in.

The tribe triangle is a framework that helps us build strong and meaningful communities. Imagine it as a triangle with three sides: shared interests and beliefs, shared language and culture, and shared goals and aspirations. Understanding and leveraging the power of the tribe triangle can help us create communities that are not only enjoyable but also impactful.

Shared Interests and Beliefs: The Foundation of a Community

The first side of the tribe triangle is shared interests and beliefs. This is the foundation of any community. It brings people together and provides a common ground for discussion and interaction. When we share interests and beliefs with others, we feel a sense of connection and belonging.

To build a community around shared interests and beliefs, first, identify what those interests and beliefs are. It could be a love for gardening, a passion for animal welfare, or anything else that people feel strongly about. The key is finding something that people are passionate about and can rally behind.

Shared Language and Culture: The Glue That Holds a Community Together

The second side of the tribe triangle is shared language and culture. This refers to the way people communicate and interact with each other within the community. Speaking the same language is important, but it’s also about understanding the culture of the community and how people interact with each other.

To build a community with a shared language and culture, establish clear communication channels. This could be through a forum, a social media group, or even in-person meetups. It’s also crucial to establish community guidelines and norms that reflect the values and beliefs of the community. This creates an environment where everyone feels understood and respected.

Shared Goals and Aspirations: Giving a Community Purpose

The third and final side of the tribe triangle is shared goals and aspirations. This is what gives a community purpose and direction. When people come together around a shared goal or aspiration, they become more than just a group of individuals. They become a team working towards a common objective.

To build a community with shared goals and aspirations, identify what those goals and aspirations are. It could be starting a business, advocating for a cause, or organizing a community event. The important thing is that these goals resonate with people and inspire them to take action together.

By understanding and leveraging all three sides of the tribe triangle, we can build communities that are not only enjoyable but also impactful. But how do we actually put this framework into practice?

Building a Strong Tribe Triangle

  1. Identify Your Tribe: The first step is to identify who your tribe is – the people who share your interests, beliefs, and goals. Get to know them, understand their needs and preferences, and tailor your messaging and community-building efforts to cater to them.

  2. Create a Strong Sense of Community: Once you’ve identified your tribe, focus on creating a strong sense of community. Establish a space where your tribe feels like they belong, where they can connect with one another and build meaningful relationships. This can be done through various means like creating a Facebook group, hosting events, or building a forum on your website.

  3. Foster Meaningful Interactions: To build a strong tribe triangle, you need to foster meaningful interactions between members of your community. Create opportunities for members to connect, share knowledge, and collaborate on shared goals. Online forums, group chats, or even in-person events can facilitate these interactions. By creating an environment where members can share their thoughts and ideas comfortably and see the impact of their contributions, you encourage engagement and growth.

Following these three steps will help you build a community that leverages the power of the tribe triangle to create meaningful connections and drive real change. Whether you’re building a community around a business, a hobby, or a cause, these principles apply. The tribe triangle is a powerful tool that can help you achieve your goals.

The Role of Social Media in Building the Tribe Triangle

In today’s digital age, social media plays a significant role in building and connecting with communities. However, not all platforms are created equal when it comes to building a strong tribe triangle. Here are some best practices to consider:

  • Connect with Your Tribe on Social Media: Identify the platforms your target audience uses most frequently, such as Facebook, Instagram, or TikTok. Build a presence on these platforms by creating a branded profile, sharing relevant content, and engaging with your audience through comments, direct messages, and other interactions.

  • Engage Authentically: Be authentic and transparent when engaging with your tribe on social media. Keep in mind that people can quickly spot disingenuous behavior, which can harm your relationship with your audience.

  • Create a Sense of Community: Use social media interactions to create a sense of community. Establish hashtags that your tribe can use to connect with each other, respond promptly to comments and direct messages, and share user-generated content.

  • Avoid Pitfalls: Be aware that social media can be a double-edged sword. Negative interactions or missteps can harm your relationship with your tribe. Have a clear social media policy in place, including guidelines for handling negative comments or interactions, as well as strategies for managing crises.

By using social media strategically and authentically, you can build a tribe that is engaged, passionate, and impactful.

Case Studies: Successful Tribe Triangles

To better understand the power of the tribe triangle, let’s look at three examples of companies that have built strong communities:

  1. Nike’s Running Community: Nike has built a massive community of runners who share a passion for fitness and athletics. They have created a culture and language of “Just Do It” that brings runners together and inspires them to push their limits.

  2. Beauty Brand Glossier’s Loyal Following: Glossier has created a strong sense of community through a unique aesthetic and language. They have fostered a culture of inclusivity and empowerment that resonates with their fans, redefining beauty standards in the process.

  3. Online Fitness Platform Peloton’s Community: Peloton has brought together fitness enthusiasts around shared fitness goals and aspirations. They have created a high-energy culture and language that motivates members to live healthier, more active lives.

These case studies demonstrate the power of the tribe triangle in building successful and impactful communities. By leveraging shared interests and beliefs, shared language and culture, and shared goals and aspirations, these brands have created loyal followings that are more than just customers – they are part of a tribe.


Building strong communities is essential in today’s digital age. The tribe triangle is a powerful framework that can help us achieve this goal. By focusing on shared interests and beliefs, shared language and culture, and shared goals and aspirations, we can create communities that are not only enjoyable but also impactful.

At TooLacks, we understand the importance of building strong communities around shared interests and beliefs. Whether you’re interested in nature, gardening, animals, or anything in between, we’re here to help you connect with like-minded individuals and build a community that feels like home. So why not join our tribe today and start building something great?